A signals-to-outreach pipeline for public-sector sales

The brief

Public-sector sales has a peculiar shape: the most important information is publicly available but scattered across board minutes, budget filings, FOIA-able vendor lists, and leadership turnover announcements across roughly 13,000 SLED entities. Reps spend a meaningful fraction of their week pattern-matching these sources for signals their competitors haven't seen yet.

The bet: a queue-driven worker that watches every relevant public source, extracts signals, files the right FOIA requests automatically, and surfaces ready-to-send outreach would compress that week of work into a 30-minute morning briefing.

What we built

A continuously-running signal extraction pipeline that processes board-meeting minutes, agenda packets, budget appropriations, vendor disclosures and procurement filings as soon as they are published. An LLM layer extracts structured signals — district X just earmarked $Y for Z — and pushes them into a CRM-ready feed with a confidence score and a citation back to the source document.

For signals that require additional public information, the system auto-drafts the relevant FOIA request and queues it for human review. Once filed, the worker tracks the request through to fulfillment and ingests the response back into the signal graph.

The outreach module composes a personalized first-touch email per signal — referencing the specific board meeting or budget line, named to the right procurement contact, drafted in the rep's existing voice. The rep reviews, edits if they want, sends.

Outcome

Reps reclaim roughly 30 hours per month that were previously research time. The pipeline processes ~14,000 signals a day across ~13,400 districts. Same-day signal-to-drafted-outreach is the default — the rep's morning briefing is, in effect, prospecting done, ready for review.

NationGraph's customers now compete not on who can read the most board minutes — but on who can act on them first.

"We turned a rep's research week into a 30-minute morning briefing."